One of the most well-known Romanian brands in the entertainment industry is accelerating its international development plans and, for the first time, offering individual investors the opportunity to participate in the company’s growth.
The group behind the Untold festival announces that it will launch, starting on July 8, an investment round through the SeedBlink platform, in a strategy aimed at expanding its presence globally and becoming one of the most important players in the global live entertainment industry. The company states that over 9 million euros have already been committed as investment.
The announcement comes after the Untold festival was ranked, for the third consecutive year, third in the world's festival rankings compiled by the British publication DJ Mag, a ranking based solely on public votes.
Plans for Latin America, the US, and Asia
The company aims to develop a network of at least 20 mega-festivals and other entertainment projects in the next five years, with a presence in over 30 countries.
The first confirmed expansion is in Colombia, where a new Untold festival is set to be organized starting in 2027. At the same time, the group states that discussions are ongoing for projects in Brazil, the United States, Canada, Japan, China, India, South Korea, Egypt, Spain, and Greece.
Company representatives state that this strategy is based on the success of the festival in Cluj-Napoca and the development of the project in Dubai, carried out in partnership with local authorities. The group is also continuing the development of the Kapital festival, launched last year in Bucharest.
For the first time, the investment is open to the public
The company states that this is the first initiative of its kind in the festival industry in Romania and that through the SeedBlink platform, individual investors can participate in the brand's development. The first investment round will start on July 8 and will be available to pre-registered individuals.
“Untold has shown that a brand created in Romania can compete at the highest level on the global stage. Today we are entering a new phase, where we are building an international entertainment group and offering the community that has supported us over the years the opportunity to actively participate in this growth and success story. Untold has a real chance to become the next Romanian Unicorn,” said Bogdan Buta, founder and CEO of Untold Universe.
Ranked 3rd in the world for the third consecutive year
According to the DJ Mag - Top 100 Festivals ranking, Untold has held the third position in the world for the third consecutive year, being surpassed only by Tomorrowland and EDC Las Vegas, and ranking ahead of festivals such as Ultra Music Festival, Creamfields, Glastonbury, Coachella, and Sziget.
In the same ranking, the group's other projects are also listed: the Kapital festival in Bucharest ranks 33rd, while UNTOLD Dubai is in 68th place.