Romania promotes its tourist attractions on buses in the United Kingdom

Romania promotes its tourist attractions on buses in the United Kingdom

The Ministry of Tourism is intensifying the promotion of Romania as a tourist destination in the United Kingdom by participating in the „World Travel Market” (WTM) international tourism fair and through an outdoor campaign (OOH) carried out on buses in London, Manchester, Birmingham, and Liverpool.

These initiatives are taking place simultaneously in November, around the winter holiday season, and are aimed at attracting British and international tourists.

The Ministry of Economy, Entrepreneurship, and Tourism (MEAT) is participating, from November 5th to 7th, at WTM London, a benchmark event for professionals in the tourism industry. Romania's national stand brings together 35 co-exhibitors, including tour operators, hoteliers, associations, federations, and Destination Management Organizations.

Within Romania's stand, co-exhibitors have dedicated spaces for Business-to-Business (B2B) meetings and a conference area where they will hold presentations about the local tourism offer throughout the three days of the exhibition.

In addition, the folk ensemble from Craiova will be present to interact with visitors, aiming to promote the authenticity and traditions of Romania.

Furthermore, Lia Olguţa Vasilescu, the Mayor of Craiova, is present to make known the story of the Christmas Fair in Craiova, ranked second in the European Best Destinations.

Romania, visible on 150 double-decker buses

Simultaneously with the presence at WTM, Romania is running an OOH campaign on double-decker buses in London, Manchester, Birmingham, and Liverpool from November 4th to December 4th.

The campaign includes 150 buses in Greater London, providing an estimated coverage of 51.1% of London's population, with an impact of over 16 million impressions. Another 50 buses will traverse Central London, generating approximately 5.6 million views.

In Manchester, Birmingham, and Liverpool, the campaign is carried out on 50 regional buses, ensuring a coverage rate of 4.41% nationally. The action, bearing the message "Hop on board to Romania," will thus benefit from extended visibility, amplified by urban congestion and the diversified audience in these cities.

250 de autobuze din Londra, Manchester, Birmingham și Liverpool poartă mesajul "Hop on board to România"!Campania OOH de promovare a României este organizată de #MEAT și vizează creșterea vizibilității destinației noastre în Regatul Unit. Acțiunea se va desfășura timp de o lună, în perioada 4 noiembrie - 4 decembrie.1️⃣ Campania acoperă 150 de autobuze în zona Greater London, estimând o expunere de 51,1% din populația londoneză și generând peste 16 milioane de impresii.2️⃣ În centrul Londrei, 50 de autobuze vor purta mesajul "Hop on board to Romania", impactul estimat fiind de aproximativ 5,6 milioane de vizualizări.3️⃣ În Manchester, Birmingham și Liverpool, campania se derulează pe 50 de autobuze regionale, asigurând o rată de acoperire de 4,41% la nivel național. În paralel, România este promovată la târgul internațional de turism World Travel Market Londra, mai exact între 5-7 noiembrie, consolidându-și astfel poziția pe una dintre piețele de interes major - Regatul Unit.

Publicată de Ministerul Economiei, Antreprenoriatului și Turismului pe Miercuri, 6 noiembrie 2024

What attracts British tourists to Romania

The United Kingdom is among the main markets of interest for Romanian tourism. According to estimates for the current year, the British are expected to make over 97 million international trips, with expenses reaching $90.46 billion.

Their interest in Romania has steadily increased in recent years, with the period from 2007 to 2017 seeing Romania as the destination with the highest growth rate in their holiday choices, experiencing a spectacular comeback in 2022 when a 280% growth compared to 2021 was achieved. The upward trend continued in 2023, with a growth of 26.5%.

In general, British tourists are attracted by the diversity of natural landscapes, cultural tourism, city-break offers, as well as the optimized air connectivity between the two countries.


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